ITS News The Hammerbrooklyn.DigitalCampus
Hammerbrooklyn.DigitalCampus: a centre for digital transformation. Constructions have started, operations begin in early 2020.
Hammerbrooklyn.DigitalCampus - Innovative Thinking under one Roof
Centrally located beside the Deichtorhallen museum on the western edge of the Hammerbrook neighbourhood, a modern hub for future technologies is preparing to open. Construction works have commenced in late June 2019.
The Hammerbrooklyn.DigitalCampus will be operated by the city of Hamburg and Art Invest. Designed as a central location for digital transformation, international companies, organisations and start-ups from a variety of fields will come together to cooperate, experiment, learn and bring innovations to life.
Envisioned as a platform for cultural change, Hammerbrooklyn’ mission is to prepare businesses for the digital future. The Digital Pavilion, which is scheduled to open in early 2020, will be the heart of the campus: spanning five floors and 7,600 square metres, the building will house events such as workshops, symposiums and conferences in order to harness innovations and make them tangible for the public. The pavilion includes a town hall, an auditorium and labs, as well as shared spaces for workshops, co-working, co-creation and gastronomy. Additionally, there will be an indoor stop for electric busses on site. The future is close at hand at the Hammerbrooklyn.DigitalCampus.
A temporary building by the Oberhafen bridge dubbed the ‘Hammerbrooklyn Box’ has been erected to ease the wait until the Digital Pavilion opens. The bright-green building showcases Hammerbrooklyn-based projects one at a time starting in June 2019.
The first companies involved in the campus are starting work too: innovation labs are already run by Deutsche Bahn and Hamburger Hochbahn. The ITS Project Management Office will coordinate strategies for ITS in Hamburg as well as the ITS World Congress in 2021 from this location. Additional talks are in progress between the city, businesses and research facilities to attract even more innovative thinkers to the city by the Elbe river.
For Hamburg, the building clearly marks another step on the path to becoming a global leader for startups and innovation.