Green Hamburg The KEHR.WIEDER Initiative

In order to reduce waste from disposable coffee cups, more than 250 Hamburg cafés offer customers discounts for bringing reusable containers.

KEHR.WIEDER Initiative - Bring your own cup

The KEHR.WIEDER Initiative

More than 250 cafés and shops around Hamburg have formed an innovative alliance to help protect the environment. With the KEHR-WIEDER (lit. 'return') initiative, the participating cafés hope to make disposable coffee cups a thing of the past. From November 2017 onwards, customers are rewarded with a 10 to 30 cent discount on hot beverages when bringing their own, reusable coffee cups.

So far, many city-wide coffee, bakery and fast-food chains as well as several independent coffee shops are already taking part in the initiative — with more to come. Simply look for the KEHR.WIEDER sticker at the door of your favourite café or see the interactive map for a concise overview of participating locations.

The project was initiated by the BUE Agency for Environment and Energy. They lead by example, having completely banned disposable cups from their in-house cafeteria. It’s estimated that this step will save around 15,000 paper cups per year. On a nationwide scale, millions of take-away coffee cups are thrown away every year, so there’s plenty more potential for waste reduction.



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