Business - The Hamburg Container Port

International Business Relations HamburgAmbassadors

The HamburgAmbassadors are an international network of former Hamburg residents to champion the city's reputation across the globe. Anyone who wants to take on this honorary post, needs to fulfil certain criteria.

The HamburgAmbassadors The HamburgAmbassadors 2024 with the First Mayor of Hamburg, Peter Tschentscher.

HamburgAmbassadors - Promoting the city across the globe in economy, politics and society.

A HamburgAmbassador, or 'Honorary Representative of the Free and Hanseatic City of Hamburg', is an honorary post to which one is appointed by the mayor of Hamburg. The HamburgAmbassadors promote the city and work to establish an international network through which the international reputation of the city is championed. The programme is supported by the Senate Chancellery, the Ministry of Economy and Innovation, the Hamburg Chamber of Commerce as well as Hamburg Invest and Hamburg Marketing.

The Idea

The HamburgAmbassadors have strong connections to the city. Former Hamburg residents, they now live in metropolises across the globe, where they hold key positions in areas such as the economy, culture or society.


Whether at business meetings, through presentations or at tailored Hamburg nights for friends, business partners or political decision makers, the HamburgAmbassadors promote their former home to a global audience. The Ambassadors help plan trade fairs, conventions, congresses and receptions. Their contact networks facilitate the city’s many international activities.

Every May, the HamburgAmbassadors gather in Hamburg. Here they meet local figures from politics, economy and culture and learn about the latest developments in an ever-changing cityscape.


Being a HamburgAmbassador is an honorary post. This means that potential candidates are always suggested by Hamburg state agencies and institutions.

The aspirants must meet strict requirements: all suggestions are reviewed through a committee comprised of the five representatives of the HamburgAmbassador programme. The list is then passed on to the First Mayor, who formally appoints the new Ambassadors to their posts.

 The title is relinquished once an ambassador changes their place of residence to yet another part of the world or returns to Germany.

The Part of Hamburg Marketing

Hamburg Marketing GmbH coordinates the HamburgAmbassador programme and thus acts as an interface between institutions and HamburgAmbassadors. Hamburg Marketing regularly provides the Ambassadors with news from Hamburg and customised information for their presentations on Hamburg. In addition, Hamburg Marketing connects the Ambassadors with the right contact persons in Hamburg and supports them in organising events.

Besides this, Hamburg Marketing GmbH plans, organises and hosts the annual HamburgAmbassador Meeting.

For more information on the HamburgAmbassadors programme, see the official website.

Hamburg Ambassadors